Free tools
Small tools for the fiddly bits
The parts of making short-form that are quick to do badly and annoying to do properly: writing a hook, working out a hook rate, checking whether a caption is sitting under a share button.
These are being built, and none of them are interactive yet. Each page explains what the tool will do, shows a preview, and points at the part of PikoReels that already does the job today. Tell us which one to finish first.
Video
Making the footage, or getting more out of footage you already have.
- AI avatar generatorThe value of an avatar is not that it looks real.
- Text to video generatorText to video removes the floor price of a shot.
- B-roll generatorMost videos that nearly work fail for one boring reason: nothing changed on screen for long enough that the viewer's thumb got involved..
- Product video makerThe constraint in product video has never been ideas.
- AI meme generatorThe failure mode of brand memes is not that they are unfunny.
- Shorts clip makerMost long videos contain three or four moments that would work alone.
Writing
The parts of a post that are words, which is where most of them fail.
- Hook generatorEverything downstream of the hook only matters to the people the hook kept.
- Video caption generatorThe caption is the only part of a post a viewer can read before deciding to watch, and it is almost always written last, at 11pm, badly..
- Short-form script writerMost short-form scripts are written front to back and then have an opening bolted on.
- Hashtag generatorThirty hashtags is a habit left over from a version of these platforms that no longer exists.
- Social media post generatorCross-posting identical text is not efficiency, it is a way of being slightly wrong in three places at once..
Planning
The part before anything gets made, where cadences are won or lost.
- Content calendar generatorAlmost nobody abandons a calendar because they ran out of ideas.
- Reel idea generatorTrend lists produce posts that could belong to anybody.
- Posting time plannerEvery best-time-to-post chart you have seen is an average across millions of accounts that have nothing to do with yours.
Numbers
Small answers to questions that are annoying to work out by hand.
- Hook rate calculatorA post that underperformed is one confusing outcome.
- UGC cost calculatorThe comparison everyone makes badly, because the commissioned side hides its real cost in briefing time, revisions and the videos you paid for and never ran..
- 9:16 safe zone checkerEvery platform paints its own buttons over your video, in different places, and none of them show you that while you are editing..
- AI disclosure checkerThe rules moved twice in two years and most of the advice online predates both changes.
In the meantime
Things that do exist
The glossary defines the terms these tools calculate, the pricing page publishes the per-model rates a cost calculator would use, and the blog covers the labelling rules a disclosure checker would apply.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.