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Responsible AI use

Where we think the line is

PikoReels generates photoreal people saying things about products. A company selling that which has never written down what it will not help you make has told you something, so here it is.

Labelling is not optional any more

The decision has largely been taken out of your hands, which is the most useful thing to understand about this. TikTok integrated C2PA Content Credentials in January 2025 and applies an AI label when it finds them, whether or not you disclosed. Meta reads the same class of provenance signal across Instagram and Facebook alongside its own classifiers, and has required disclosure since May 2026. Assuming a post will slip through unlabelled is a bet against a detection system that has already labelled over a billion videos.

None of that makes generated content a problem to hide. All three platforms permit it explicitly. The rule worth internalising is simply that the label should never be a surprise to you. How Content Credentials work.

Plainly

What this is for, and what it is not

What it is for

  • A generated presenter recommending your product, labelled as AI.
  • A synthetic scene standing in for footage you would otherwise have licensed.
  • The same avatar across a campaign so the account reads as one brand.
  • Twenty variants of one idea, posted, with the two that work kept.
  • Generated b-roll cut under a claim you could already substantiate.

What it is not for

  • A real person's face or voice used without their permission.
  • A public figure appearing to endorse something they have not endorsed.
  • A before-and-after that depicts a result the product does not produce.
  • A generated testimonial presented as a real customer's experience.
  • Anything photoreal published with the AI label deliberately suppressed.

The harder one

Synthetic footage does not lower the bar on claims

The temptation this technology creates is not deepfakes, it is exaggeration. It is trivially easy to generate a result a product does not produce, and in categories like skincare and fitness that is where the real damage gets done, long before anyone reaches for a celebrity likeness. Advertising standards apply to a generated demonstration exactly as they would to a filmed one. Keep every claim to what you would print on the packaging.

FAQ

Asked and answered

Does PikoReels label the videos it generates?

Where a file carries provenance metadata, platforms read it and label the video themselves. You should also switch on the platform's own AI toggle when you post anything photoreal. Treat the label as the default state rather than a decision to make each time.

Is AI-generated video allowed on TikTok, Instagram and YouTube?

Yes on all three. None of them ban it. TikTok has read C2PA Content Credentials since January 2025 and applies its own label when it detects them, and Meta has required disclosure of AI-generated content across Instagram and Facebook since May 2026. What gets actioned is consistently the undisclosed material rather than the AI material.

Can I make an avatar that looks like a specific real person?

No. Generating a recognisable likeness of a real person without their permission is outside what this product is for, and it is the fastest route to both a platform ban and a legal problem. The avatars are for consistency across your own campaign, not for impersonation.

Who is responsible for what gets published?

You are. PikoReels generates and schedules; the claims in a video and the decision to publish it are yours, and the accounts it posts to are yours. Our terms set that out, and this page is the plainer version of it.

What if I see something made with PikoReels that breaks this?

Tell us at support@pikoreels.com. Any policy is only worth what its enforcement is worth, and a report from someone outside the company is usually how these things surface.

This page is a statement of position, not a contract. The binding version is in the terms.

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