Numbers
What people did after they watched
Everyone quotes this number and almost nobody works it out the same way. This one divides by reach rather than followers, and it tells you which interaction actually carried the post.
Work out your engagement rate
Live, free, no sign-in
Unique accounts, not impressions. Somebody who saw it three times counts once.
The cheapest signal, and the one that moves the least.
Count replies, but not your own.
Bookmarks. The strongest thing a short-form post can collect.
Your own engagement rate over the last few posts, if you know it. This is the comparison worth acting on.
4.4%
of the accounts it reached did something about it.
Healthy
0.6 points above your recent average
- Interactions
- 823
- Per 1,000 reached
- 44
- Carried by
- Likes
- Shares and saves
- 28.8%
This one earned its reach. Check which interaction carried it, because getting more likes and getting more saves are two different videos.
293 more interactions on the same 18,600 accounts would put this in "Loud".
Likes, comments, shares and saves added together, divided by accounts reached, as a percentage. These bands are a rough guide, not a benchmark. Reach is counted differently on every platform and rates drop as an account grows, so a published average is not a target. Your own is.
Three steps
How it works
Use reach, not followers
Reach is how many accounts actually saw it. Follower count answers a different question and makes small accounts look better than they are.
Add up the four
Likes, comments, shares, saves. If your platform does not report one of them, leave it blank rather than guessing.
Look at the mix
Two posts can hit the same rate with completely different splits. The one carried by saves is the better post.
What it is for
Why this one is worth having
Divides by reach
The follower version is the one in every pitch deck, because it flatters a small account. This one tells you what the people who saw it did.
Saves and shares, separately
A save means intent. A like means politeness. You get told what share of your total came from the two that carry weight.
Free, and no sign-in
One division, done on your machine. Nothing uploaded, nothing stored.
FAQ
Engagement rate calculator, asked and answered
How do you calculate engagement rate?
Add up likes, comments, shares and saves, divide by the accounts you reached, times a hundred. The follower-based version gets quoted more often but tells you less, because it measures your audience rather than the post.
Should I divide by followers or reach?
Reach, for a single post. Most short-form views come from people who do not follow you, so dividing by followers describes something the post never did. Follower-based rates are fine for comparing whole accounts.
What is a good engagement rate?
There is not a universal one. Rates drop as an account grows, every platform counts reach differently, and published averages were measured on somebody else's audience. Compare your own posts to each other instead.
Does anything I type get sent to you?
No. It is worked out in your browser and nothing is saved. Reload the page and it is gone.
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