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Engagement rate calculator

Work out your engagement rate: likes, comments, shares and saves divided by reach. Type the numbers from your analytics and see which interaction actually carried the post. Free, and no sign-in.

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Your engagement rate

4.4%

of the accounts it reached did something about it.

Healthy

0.6 points above your recent average

Interactions
823
Per 1,000 reached
44
Carried by
Likes
Shares and saves
28.8%

Three steps

How it works

  1. Use reach, not followers

    Reach is how many accounts actually saw it. Follower count answers a different question and makes small accounts look better than they are.

  2. Add up the four

    Likes, comments, shares, saves. If your platform does not report one of them, leave it blank rather than guessing.

  3. Look at the mix

    Two posts can hit the same rate with completely different splits. The one carried by saves is the better post.

What it is for

Why this one is worth having

  • Divides by reach

    The follower version is the one in every pitch deck, because it flatters a small account. This one tells you what the people who saw it did.

  • Saves and shares, separately

    A save means intent. A like means politeness. You get told what share of your total came from the two that carry weight.

  • Free, and no sign-in

    One division, done on your machine. Nothing uploaded, nothing stored.

FAQ

Engagement rate calculator, asked and answered

How do you calculate engagement rate?

Add up likes, comments, shares and saves, divide by the accounts you reached, times a hundred. The follower-based version gets quoted more often but tells you less, because it measures your audience rather than the post.

Should I divide by followers or reach?

Reach, for a single post. Most short-form views come from people who do not follow you, so dividing by followers describes something the post never did. Follower-based rates are fine for comparing whole accounts.

What is a good engagement rate?

There is not a universal one. Rates drop as an account grows, every platform counts reach differently, and published averages were measured on somebody else's audience. Compare your own posts to each other instead.

Does anything I type get sent to you?

No. It is worked out in your browser and nothing is saved. Reload the page and it is gone.

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