Planning

Ideas from your product, not a trend list

Trend lists produce posts that could belong to anybody. The ideas worth making come from the specific thing you sell and the specific objection people have to it.

Preview

Not interactive yet

What you sell

a $40 insulated bottle, mostly to commuters

This week
  • the 11pm ice test
  • why it costs $40 and what that buys
  • three things the cheap ones do not do

Three steps

How it will work

  1. Describe the product and buyer

    Specific beats broad. "Commuters" produces better ideas than "everyone".

  2. Take a week at a time

    Grouped by format so the week is varied deliberately rather than accidentally.

  3. Keep the ones that make you flinch

    The idea that feels slightly too blunt is usually the one that performs.

What it is for

Why this one is worth having

  • From objections, not trends

    The highest-intent short-form format is talking straight to camera about the reason people do not buy.

  • Reusable angles

    One idea cut five ways beats five unrelated ideas, because the repetition is what compounds.

  • Format-aware

    An idea that has no obvious shape is not yet an idea, it is a topic.

Available now

What you can already do

Rush turns one idea into a deck of finished reels in a couple of minutes, so the distance from idea to posted is already short.

Rush

FAQ

Reel idea generator, asked and answered

Where do good reel ideas come from?

Sales objections, support tickets and the things you find yourself explaining twice a week. Those are questions with proven demand, which a trend list is not.

How many ideas do I need a week?

Fewer than you think. One idea cut into five angles is usually a better week than five unrelated ideas, because the repetition is what teaches an audience what you are about.

Is this live?

Not standalone. Rush already collapses idea to finished reel into one step.

More tools

See every tool.

The product is further along than the tools

Ten free videos, no watermark, and no card to start.