Reel idea generator
Generate reel ideas for TikTok, Instagram and YouTube Shorts. Say what you sell and get three formats with the hook and the shot list worked out. Free, and no sign-in.
TikTok
Instagram Reels
YouTube ShortsThree steps
How it works
Say what you sell
Be specific. "A $40 insulated bottle for commuters" gets you sharper ideas than "drinkware" ever will.
Pick your platform
A few formats only suit one or two of them, so the pool changes when you switch.
Take the one that makes you wince
The idea that feels a bit too blunt is usually the one that does numbers.
What it is for
Why this one is worth having
Built from objections
The best thing you can film is you, talking straight at the camera about why people do not buy.
It comes with the shots
Every idea has a hook line and three beats, so what you get is a plan you can film today rather than a topic to go and think about.
It explains itself
Each one tells you why that shape works. After a few you will start writing your own.
FAQ
Reel idea generator, asked and answered
Where do good reel ideas come from?
Your inbox, mostly. Sales objections, support tickets, the thing you find yourself explaining twice a week. Those are questions people are already asking. A trend list is not.
How many reel ideas do I need a week?
Fewer than you would think. One idea cut five ways usually beats five unrelated ones, because the repetition is what teaches people what you are about.
Where do the ideas come from?
From what keeps working. What makes a short-form idea land is the shape, not the topic. "Three things the cheap ones do not do" works for water bottles and for accounting software for exactly the same reason, so we track the formats that keep proving themselves on each platform and fit them to what you sell, with the hook and the shots already worked out.
Why are there no trends in it?
They would be out of date in a month. This page also tells you to get ideas from your customers rather than a trend list, so shipping a trend generator would be a bit rich.
Do TikTok, Instagram and YouTube give different ideas?
Some, yes. A few formats only suit one or two platforms, so the pool changes when you switch, and you get a note on what that platform rewards. Most of them work everywhere though.
More tools