Numbers
One number that tells you which half broke
A post that underperformed is one confusing outcome. Hook rate splits it into two answerable questions, which is why it is the most diagnostic number available.
Preview
Not interactive yet
From your analytics
12,400 impressions · 3,100 three-second views
- Hook rate 25%
- Opening is working
- Check completion next
Three steps
How it will work
Take two numbers
Impressions and three-second views. Both are in every platform's analytics under slightly different names.
Read the split
Low hook rate means the opening failed and nothing else was ever evaluated.
Compare against yourself
The absolute number is not comparable across accounts. Your own recent posts are the only useful benchmark.
What it is for
Why this one is worth having
Diagnoses, does not score
It tells you which of your openings to make more of. That is the entire job.
High hook, low completion
A different problem entirely: the opening promised something the body did not deliver.
No cross-account benchmarks
Measurement windows and audiences differ, so a number from someone else's account tells you nothing.
Available now
What you can already do
Analytics inside PikoReels reports what published and how it performed, which is the input the next batch gets generated against.
AutomationsFAQ
Hook rate calculator, asked and answered
How do you calculate hook rate?
Three-second views divided by impressions, expressed as a percentage. Platforms expose both numbers under slightly different names and thresholds, which is why the figure is only comparable within one account.
What is a good hook rate?
There is no universal figure, and any benchmark you find was measured on a different audience with a different threshold. Track your own posts against each other instead.
Is the calculator live?
Not yet. The glossary explains the metric in full in the meantime.
More tools
Others in the same corner
- Hook generatorEverything downstream of the hook only matters to the people the hook kept.
- UGC cost calculatorThe comparison everyone makes badly, because the commissioned side hides its real cost in briefing time, revisions and the videos you paid for and never ran..
- Posting time plannerEvery best-time-to-post chart you have seen is an average across millions of accounts that have nothing to do with yours.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.