Hook rate calculator
Work out your hook rate: three-second views divided by impressions. Type two numbers from your analytics and see whether your opening held, or lost them. Free, and no sign-in.
Your hook rate
25.0%
of the people it reached were still watching at three seconds.
The opening is working
3.5 points above your recent average
- Stopped to watch
- 3,100
- Scrolled straight past
- 9,300
- Per 1,000 served
- 250
Three steps
How it works
Grab two numbers
Impressions and three-second views. Every platform reports both, though they all name them slightly differently.
See which half broke
A low hook rate means almost nobody got far enough to judge the rest of the video.
Compare it to your own posts
Not to anyone else's. Put your recent average in the third box and you will see whether this one beat it.
What it is for
Why this one is worth having
It points, it does not score
The job is telling you which of your openings to make more of.
Good hook, bad finish
That is a different problem. Your first two seconds promised something the rest of the video did not pay off.
No borrowed benchmarks
Platforms count a view at different points, so somebody else's number tells you nothing useful about yours.
FAQ
Hook rate calculator, asked and answered
How do you calculate hook rate?
Three-second views divided by impressions, times a hundred. Both numbers are in your analytics, though every platform names them a bit differently. That is also why you can only really compare the result against your own posts.
What is a good hook rate?
There is not one. Any benchmark you find was measured on someone else's audience with a different view threshold. Track your own posts against each other instead. That is what the third field on the calculator is for.
Is the hook rate calculator free?
Yes, and there is no sign-in. It runs in your browser and it is one division you could check on paper. Nothing you type reaches us.
What are the bands on the scale?
A rough sense of where you are standing, and that is all. They are not benchmarks and the widget says so. The comparison worth acting on is the one against your own recent average.
More tools
Others in the same corner
- Hook generatorEverything downstream of the hook only matters to the people the hook kept.
- Engagement rate calculatorWork out your engagement rate: likes, comments, shares and saves divided by reach.
- Posting time plannerEvery best-time-to-post chart you have seen is an average across millions of accounts that have nothing to do with yours.