Audit
The page after the tap
Enormous effort goes into the video that earns a profile visit and almost none into the profile, which is the only screen where the follow decision is actually made.
Preview
Not interactive yet
The profile
3,100 followers, 140 posts, no pinned videos
- Bio describes you, not the offer
- No pinned post, best video buried
- Grid has four visual styles
Three steps
How it will work
Fix the bio
It should answer what someone gets by following, in the eighty characters before it truncates.
Pin the three that convert
Not the three with the most views. The ones that best explain what the account is.
Make the grid look like one account
Consistent covers are what turn a visit into a follow, because they make the next twenty posts predictable.
What it is for
Why this one is worth having
This is the conversion page
Views are traffic and follows are conversion, and the profile is the landing page in between. Almost nobody treats it as one.
Pinned posts are underused
Three slots that let you choose what a visitor sees first, on every platform, entirely free, and most accounts leave them empty.
Grid consistency is a promise
A visitor scans nine tiles to predict what following will be like. Four different visual styles reads as unpredictable, which is the one thing that reliably loses the follow.
Available now
What you can already do
Consistent covers across a run come out of using the same templates repeatedly, which is what the template library is for.
TemplatesFAQ
Profile audit, asked and answered
How often should I audit a profile?
Whenever what you post has shifted. A profile describing an account you no longer run is worse than a plain one.
Which pinned posts should I choose?
The ones that best explain what the account is, not the highest-performing. A viral video that misrepresents your usual output attracts followers who leave.
Does grid consistency really matter?
On Instagram most, TikTok meaningfully, YouTube least. Everywhere it functions as a prediction about future posts, which is exactly what a follow is.
More tools
Others in the same corner
- Bio generatorA bio is read at exactly one moment: after someone liked a video enough to tap the profile and before they decide whether to follow.
- Thumbnail testerA cover frame is picked on a full-screen editor and viewed as a thumbnail roughly the size of a postage stamp, which is why so many of them are unreadable in the only place they matter..
- Caption length checkerEvery platform shows one or two lines of a caption and hides the rest behind a tap almost nobody makes.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.