Writing
Eighty characters that convert
A bio is read at exactly one moment: after someone liked a video enough to tap the profile and before they decide whether to follow. Almost every bio is written for a different moment than that one.
Preview
Not interactive yet
What the account posts
weeknight cooking, nothing over 20 minutes, no special equipment
- 20-minute dinners. No gadgets.
- Weeknight cooking for people who are tired
- New recipe every Tue and Fri
Three steps
How it will work
Answer the actual question
The visitor is asking what they get if they follow. Not who you are, not what you believe.
Name the cadence
A stated posting rhythm converts better than almost anything else you can put there, because it makes the follow a concrete trade.
One link, one purpose
A link that could be anything gets clicked by nobody. Say what is behind it.
What it is for
Why this one is worth having
It is a promise, not a description
The follow decision is a prediction about future posts. A bio describing your credentials answers a question nobody asked at that moment.
Specific beats aspirational
Twenty-minute dinners with no gadgets outperforms helping you live your best kitchen life, every time, on every platform.
Bios are searchable
TikTok and Instagram both index bio text. The nouns you would want to be found for should physically appear there.
Available now
What you can already do
The blog covers how cadence and consistency actually drive follows, which is the promise a bio is making on your behalf.
Posting consistencyFAQ
Bio generator, asked and answered
Should my bio have emoji?
One or two as visual separators is fine and aids scanning. A bio made of emoji is a bio that cannot be searched.
Does putting keywords in the bio help?
Modestly, and it is free. Both TikTok and Instagram surface accounts by bio text in search, so the words you want to be found for should be present in plain language.
How often should I change it?
When what the account posts changes, and not otherwise. A bio that no longer matches the grid is worse than a slightly stale one.
More tools
Others in the same corner
- Video caption generatorThe caption is the only part of a post a viewer can read before deciding to watch, and it is almost always written last, at 11pm, badly..
- Profile auditEnormous effort goes into the video that earns a profile visit and almost none into the profile, which is the only screen where the follow decision is actually made..
- Hashtag generatorThirty hashtags made sense once.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.