Audit

Where it gets cut off

Every platform shows one or two lines of a caption and hides the rest behind a tap almost nobody makes. Writing a caption without knowing where that cut falls is writing for an audience that will not see it.

Preview

Not interactive yet

Your caption

I tested every budget espresso machine under $200 and only one...

Visible before the fold
  • TikTok: about 1 line on most phones
  • Reels: about 125 characters
  • Shorts: title carries it instead

Three steps

How it will work

  1. Paste the caption

    The full thing, hashtags included, exactly as you would post it.

  2. Check the first line

    That is the caption in practice. Everything after it is a bonus for the small share who expand it.

  3. Move hashtags last

    A caption opening on hashtags has spent its only visible line on something nobody reads.

What it is for

Why this one is worth having

  • The first line is the whole caption

    Expansion rates are low on every platform. Treat the visible fragment as the finished piece of writing and everything after it as optional.

  • Each platform cuts differently

    The same caption truncates at three different points across TikTok, Reels and Shorts, and each one has a different relationship to the title field.

  • Captions are indexed

    Search on TikTok and YouTube reads caption text well past the truncation point, so the hidden part still has a job. It is just not the job of persuading anyone.

Available now

What you can already do

Every clip already arrives with its caption written and editable before anything gets scheduled, so the first line can be fixed in the same pass as the video.

AI Studio

FAQ

Caption length checker, asked and answered

How long should a caption be?

The first line should carry the point. Beyond that, length is a search decision rather than a reader decision, and longer is mildly better for being found.

Do hashtags belong in the caption?

Yes, at the end. Leading with them spends the visible line and has no discovery benefit over placing them last.

Does caption length affect reach?

Not directly. It affects whether the caption does its job, and it affects search matching, which are both real but neither is a ranking multiplier.

More tools

The free tools that work.

The product is further along than the tools

Ten free videos, no watermark, and no card to start.