Writing
Copy written to be spoken
Listing copy and video copy fail in opposite directions. A product description lifted onto a reel sounds like a catalogue being read aloud, because it was written to be scanned rather than heard.
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The product
merino base layer, 190gsm, machine washable
- You can put this one in the washing machine
- 190 grams, so it works in both directions
- The one wool problem this does not have
Three steps
How it will work
Find the spoken claim
Which spec matters enough that a person would mention it in conversation. Usually one, occasionally two.
Say the consequence
Machine washable is a spec. Not having to hand wash it is the reason anyone cares.
Drop the rest
Everything else belongs on the listing page. A reel that covers the full spec sheet sells nothing.
What it is for
Why this one is worth having
Specs are not benefits
A number only persuades once it has been converted into something that happens to the buyer. Most product copy stops at the number.
One claim, said plainly
Video has no scanning behaviour. A viewer gets whatever is being said right now, so the ordering matters far more than on a page.
No invented claims
Copy generated about a product it has not seen will confabulate. Give it the real specs and check what comes back against them.
Available now
What you can already do
Attaching a product and generating a run of clips with per-clip captions already works today. The description tool is the part still being built.
AI StudioFAQ
Product description generator, asked and answered
Can I use this for my listing page too?
It is written for speech, so it will read oddly as page copy. Those are genuinely two different pieces of writing rather than two formats of one.
Will it make up specifications?
It can, like any generation. Give it the real spec sheet and check the output against it, particularly on anything with a regulatory or safety dimension.
How much product copy fits in a reel?
One claim comfortably, two at a push. The correct number of specifications to read out in a short video is zero.
More tools
Others in the same corner
- Product demo video makerMost product demos fail at the same place: they explain what the product is for four seconds before they show it doing anything, and nobody is still there by then..
- Ad copy generatorPaid short-form inverts the usual relationship between copy and creative.
- Short-form script writerMost short-form scripts are written front to back and then have an opening bolted on.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.