Writing
The first three seconds, written five ways
Everything downstream of the hook only matters to the people the hook kept. It is the highest-leverage part of a video and usually the least worked on.
Preview
Not interactive yet
What the video is about
a reusable water bottle that keeps drinks cold for 24 hours
- I tested this for a week in 34 degree heat.
- Nobody needs a $40 water bottle. Here is when you do.
- The ice was still there at 11pm.
Three steps
How it will work
Say what it is about
One line. The specifics in it are what make the openings usable rather than generic.
Get angles, not rewrites
A number, a mistake, a moment, a contradiction. Five wordings of one idea is not a test.
Run four and read the retention
The gap between your best and worst opening is routinely bigger than the gap between a cheap production and an expensive one.
What it is for
Why this one is worth having
Specific beats clever
Good hooks name a person, a number or a moment precisely enough that the wrong viewer keeps scrolling, which is a feature.
No warm-up
Anything resembling "hi guys, so today I wanted to talk about" spends the only seconds you were guaranteed.
Built to be tested
The hook is short and self-contained, which makes it the one part of a video that is genuinely cheap to A/B.
Available now
What you can already do
Rush already deals a deck of finished reels with different openings from a single generation, and nothing renders until you keep one, so testing hooks costs nothing.
RushFAQ
Hook generator, asked and answered
What makes a good hook?
Specificity. It should name something concrete enough that the right viewer recognises themselves in it within a second, and it should not summarise what is coming.
How many hooks should I test?
Four or five per idea, each posted enough times to stop being noise. One post is a coin flip; five in the same shape is a signal.
Is the hook generator free?
The standalone tool is not live yet. Rush does the same job inside the product today, and every plan starts with 10 free videos.
More tools
Others in the same corner
- Short-form script writerMost short-form scripts are written front to back and then have an opening bolted on.
- Video caption generatorThe caption is the only part of a post a viewer can read before deciding to watch, and it is almost always written last, at 11pm, badly..
- Hook rate calculatorA post that underperformed is one confusing outcome.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.