Video
One idea, thirty seconds
An explainer that tries to cover a topic will lose. An explainer that answers one narrow question completely is the format that gets saved, and saves are worth more than views on every platform that counts them.
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The question being answered
why does bread go stale faster in the fridge
- 0:00 · the counterintuitive claim
- 0:05 · the mechanism, once
- 0:20 · what to do instead
Three steps
How it will work
Narrow it to a question
Not a topic. A question with a specific answer, ideally one that sounds wrong until it is explained.
Give the mechanism once
Explainers fail by repeating themselves in three different phrasings. Say it once, clearly, and move to the consequence.
End on the action
The saveable part is what to do with the information. An explainer with no so-what gets watched and forgotten.
What it is for
Why this one is worth having
Saves over views
Explainers earn saves and sends, which most ranking systems weight far above a passive view. Optimising one for watch time alone misses what it is good at.
Counterintuitive beats comprehensive
The mechanic is surprise followed by resolution. A thorough explanation of something obvious has nothing to resolve.
Visuals serve the argument
Every shot should be carrying a step of the explanation. Decorative b-roll behind a voiceover is the sign an explainer had nothing to show.
Available now
What you can already do
Turning one idea into a run of finished clips, each with the caption written, is what Rush does today. The explainer structure preset is the part still being built.
RushFAQ
Explainer video maker, asked and answered
How long should an explainer be?
As long as the answer takes and no longer. Thirty to sixty seconds covers most, and anything past ninety is usually two explainers.
Do explainers need a face?
No. They are one of the formats that works best faceless, because the information is the draw rather than the person delivering it.
What makes an explainer get saved?
A specific, actionable ending. People save things they intend to use, not things they found interesting.
More tools
Others in the same corner
The product is further along than the tools
Ten free videos, no watermark, and no card to start.