Numbers
What the file is worth
UGC pricing confuses people because it is priced like influencer work and is not influencer work. You are buying a file and a licence, and follower count is in neither of those things.
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The job
3 videos, 6 months paid usage, 5 day turnaround
- Base: per deliverable
- Usage: the multiplier nobody quotes
- Rush: turnaround premium
Three steps
How it will work
Price the deliverable
A base rate per finished video, before any rights are attached. This is the part most quotes stop at.
Price the usage
Organic-only, paid, and paid with exclusivity are three different prices. Usage is frequently the largest component.
Price the urgency
A five-day turnaround costs more than a three-week one, and quoting them the same is how creators lose money.
What it is for
Why this one is worth having
Followers are not in the price
A UGC creator sells a file, not reach. Plenty of excellent ones have a few hundred followers, and paying influencer rates for UGC is buying something that is not being delivered.
Usage rights are the whole negotiation
The gap between organic-only and perpetual paid usage is often larger than the production fee. A quote without a usage term is not a quote.
This is the comparison generation changed
The reason the category shifted is not that creators got worse. It is that the per-asset economics stopped working once brands needed dozens of variants a month.
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What you can already do
The other half of this comparison is what generated assets cost. The pricing page publishes every per-model credit rate, so the two sides can be compared honestly.
PricingFAQ
Creator rate calculator, asked and answered
What is a normal UGC rate?
It varies by market and by usage far more than any published range suggests. The structure matters more than the number: base, plus usage, plus turnaround.
Why is usage priced separately?
Because running a video as a paid ad for a year is a completely different product from posting it once organically, and pricing them the same means one of the two parties is losing.
Does AI make UGC creators obsolete?
It changes what they are hired for. Volume variants move to generation, and the work that stays is the part where a specific real person genuinely matters.
More tools
Others in the same corner
- UGC cost calculatorThe comparison everyone makes badly, because the commissioned side hides its real cost in briefing time, revisions and the videos you paid for and never ran..
- ROAS calculatorReported ROAS almost always excludes what the creative cost to make.
- CPM calculatorCPM is most useful as a translation device.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.