Planning
Test one thing at a time
Most creative testing is not testing. Making four different videos and keeping the one that did best tells you which of four videos won, and nothing at all about why.
Preview
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What you want to learn
does opening on the price beat opening on the problem
- Variable: first 3 seconds only
- Variants: 6, everything else identical
- Stop at: 1,000 views each
Three steps
How it will work
Name one variable
The hook, or the CTA, or the format. Not the video. A test of everything is a test of nothing.
Hold the rest identical
Same script, same presenter, same length. Any second difference makes the result unattributable.
Set the stop in advance
Deciding when to stop after you have seen the numbers is how noise gets promoted to insight.
What it is for
Why this one is worth having
Volume is the prerequisite
You cannot test with three assets. Testing needs enough variants that most of them lose, which is the whole reason generation changed this discipline.
Losers are the output
A test where everything performed similarly is a real result: that variable does not matter, so stop spending attention on it.
One learning per test
Tests that answer three questions answer none of them cleanly. Run them in sequence and each one is worth something.
Available now
What you can already do
Generating six variants that differ in exactly one way is the part that used to be impossible. Rush deals a deck from one prompt and nothing renders until you keep one.
RushFAQ
Creative testing planner, asked and answered
How many variants do I need?
Six is a workable floor for a hook test. Below that, normal variance in short-form distribution swamps whatever you were trying to measure.
Can I test organically or does it need ad spend?
Organic works but is noisier, because distribution varies far more per post. Paid gives cleaner reads at the cost of money.
How long before a result is real?
Give a hook at least two weeks and several posts. One post is noise, and five posts in a consistent shape is a signal.
More tools
Others in the same corner
- Hook rate calculatorA post that flopped is one confusing result.
- Ad copy generatorPaid short-form inverts the usual relationship between copy and creative.
- Campaign brief generatorThe reason short-form campaigns produce twenty assets nobody can evaluate is that nobody wrote down what success would look like before the first one got made..
The product is further along than the tools
Ten free videos, no watermark, and no card to start.