Planning
A month, planned once
Nobody stops posting because they ran out of ideas. They stop because the daily act of making the thing collides with the rest of their job, which is a scheduling problem wearing a creative costume.
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What you post about
small-batch coffee roasting, three posts a week
- Week 1 · origin stories, 3 posts
- Week 2 · brew method myths, 3 posts
- Week 3 · behind the roaster, 3 posts
Three steps
How it will work
Pick a cadence you will keep
Three a week held for three months beats seven a week held for nine days. This is the single most common planning mistake.
Group by theme, not by day
Batching one theme is much faster than making one video eleven different times.
Leave slots empty
A plan with no gaps has nowhere to put the thing that actually happens this month.
What it is for
Why this one is worth having
The plan is a buffer
The point of planning a month is not organisation. It is that a bad Tuesday stops costing you a post.
Themes beat calendars
Assigning a topic to a specific date creates a deadline you will miss. Assigning a topic to a week creates a batch you will make.
Cadence, then volume
Raise the frequency only once the current one has become boring. Boredom is the signal that enough of it is automated.
Available now
What you can already do
Filling a date range in advance and reviewing the whole queue in one sitting is exactly what Automations do today.
AutomationsFAQ
30-day content plan, asked and answered
How many posts a week is right?
Three is the honest answer for most people starting out. The right number is the largest one you can hold for three months without dreading it.
Should every post be planned?
No. Leave room for reactive posts, which are frequently the best ones. A plan that fills every slot is a plan that fights reality.
Does batching hurt quality?
It usually helps it. Making eleven videos on one theme in one sitting means you are warmed up for ten of them.
More tools
Others in the same corner
- Content calendar generatorAlmost nobody abandons a calendar because they ran out of ideas.
- Posting time plannerEvery best-time-to-post chart you have seen is an average across millions of accounts that have nothing to do with yours.
- Batch plannerBatching fails when people batch by date instead of by setup.
The product is further along than the tools
Ten free videos, no watermark, and no card to start.