Compliance

What is Synthetic media?

Also called Generated media.

In one sentence

Synthetic media is any image, video or audio produced or materially altered by a generative model rather than captured. It is the term platform policies and regulators use, which is why it appears in rules that never mention AI video.

Explanation

The definition turns on whether a reasonable person could mistake the result for a recording of something that happened. A stylised animation is generated and not usually treated as synthetic media for disclosure purposes; a photoreal person saying words they never said is squarely inside it.

Reading policies with this term in mind is useful because it explains apparent inconsistencies. Rules that seem to exempt obvious AI art while catching subtle edits are not inconsistent, they are drawing the line at realism rather than at tooling.

The common mistake

Assuming light editing is exempt. Materially altering a real recording, moving a person's mouth or changing what they appear to be doing, falls under the same rules as generating one from nothing.

Related

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