Distribution

What is For You page?

Also called FYP, Recommendation feed.

In one sentence

The For You page is the algorithmically recommended feed that makes up most of short-form consumption. Its defining property is that it shows content from accounts the viewer does not follow, which is why follower count matters far less here than on older social formats.

Explanation

Distribution works by testing a post on a small audience and reading what happens, then widening if the signals are good. That process needs samples, which is the real reason posting volume matters: four posts a month gives the system almost nothing to learn from, and every post starts from close to zero.

It also explains why engagement rate against followers is a broken metric here. A successful post is one that travelled to people who do not follow you, and measuring it against your follower base punishes exactly the outcome you wanted.

The common mistake

Treating a single post's performance as feedback. Distribution varies enormously per post, and it takes several posts in a consistent shape before anything can be read as signal.

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