One idea, a week of posts

The mechanic

Trust is a frequency, not a production value

Nobody buys a course because the video was well lit. They buy because they have seen the person be right about something small, repeatedly, over a few weeks. That is a frequency problem dressed as a content problem, and it is why a polished monthly video loses to a rough weekly one. The format that builds the trust is the one you can sustain.

The method

Take one lesson and cut it five ways

The most reliable engine for this business is not more ideas, it is more angles on the ideas you already teach. One module becomes the mistake version, the contrarian version, the beginner version, the objection version and the story version. Rush deals a deck from one generation, so the five angles arrive together rather than as five separate sit-downs.

• The mistake: what almost everyone gets wrong about this.
• The contrarian take: the common advice, and why it fails for your audience.
• The beginner cut: the same lesson with nothing assumed.
• The objection: the reason people do not start, answered directly.
• The story: one client, one change, one specific outcome.

The face

You are the product, but not every post

In this category the person matters more than in most, so attach an avatar and keep the same face across a run rather than letting each clip look like a different creator. The posts that do not need a face, the lists and the diagrams and the quiet ones, can be generated without one.

The habit

Build a fortnight while you are in the mood

The energy for content arrives in bursts and the requirement for it is constant, which is the whole mismatch. An Automation lets you spend a burst filling two weeks of slots and then stop, and the queue posts through the weeks where you have nothing to say.